Link popularity means popularizing a particular link of a website by increasing the number of websites that link to that site. Link popularity is being considered to be the most important step of the search engine optimization process. You will getting good ranks in the top search engines, especially Google, with following an effective link popularity plan.

• External Links
• Internal Links

EXTERNAL LINKS

Google gives a lot of importance to the number of websites that link to a site. In order to get the number of websites that link to a site, just type in a domain name "link:www.domainname.com" in the search box and the number that returns is the number of incoming links to this site. On the basis of the number of incoming links to a website along with various other factors, Google provides points within 1-10 to that website. PageRank is a measuring tool that helps the Internet surfers to know about the online popularity of that website. The PageRank of a website can be obtained from the PageRank Toolbar of Google which can be easily downloaded from the Google website. (http://toolbar.google.com/)

External Link popularity can be done through different methods like :

• Reciprocal link exchange programs
• Non-Reciprocal Link Building

Reciprocal link exchange program

Links from one web page or site to another that are directly reciprocated.Reciprocal link exchange program is the most popular and commonly followed method for implementing the link popularity plan of a website and getting the desired results.

Non-Reciprocal Link Building (One Way Link building)

Content – Content is one of the best ways to get inbound links. When you have a lot of content other will naturally link to you because your site will be valuable to them and their visitors.

Directories – There are hundreds of directories that accept website submissions. This is a very good technique for getting one way links.

Testimonials – A big trend to getting One Way Link is adding testimonials to websites. The site owners typically get the testimonials from their site visitors and business customers. In exchange for the testimonial they usually give a link back to your website.

Articles – Writing articles is one of the best techniques for getting one-way inbound links to your website. Many webmasters are looking for more content for their websites. You can provide them with that content by writing articles and submitting them to websites, and article directories. In return for your effort you can put a little intro about yourself or your business, with a link to your website, at the end of the article.

Blogs – There is another method to get one-way inbound links with blogs. The first way is simply to host a blog on your website and update it frequently. Submit it to blog directories. Just like website directories, there are tons of blog directories on the internet that you can submit to for free, provide a link from your blog to your website.

Free Article Directory – Create an article directory on your website and allow your visitors to submit articles to it. Ask for a link back to your website in exchange for the article submission. This will build your inbound links and create free content for your website.

Free E-book – You can write an e-book and offer it for free in exchange for a link to your website. Putting the links in the e-book will increase your website traffic and affiliate profits.